MICKEY THOMPSON BRAND

MICKEY THOMPSON BRAND Overview

Today, Mickey Thompson has product wholesalers in excess of 60 nations and a huge number of seller areas worldwide. The organization additionally upholds many hustling endorsing bodies addressing racing,

short-course rough terrain racing, vintage funny vehicle and bike racing classes. Cooper Tire and Rubber Co’s. acquisition of the organization in 2003 has upgraded item development and development openings.

Ohio Based Company

Founded by the incredible Mickey Thompson and companion Gene McMannis in 1963, Mickey Thompson Performance Tires and Wheels completed 50 years of advancement and innovation in 2013.

History and Developments

Thompson and McMannis began with a visionary method to configure, assemble, and test elite tires – a heritage that stays the organization’s foundation today.

“This is a mind-blowing achievement for our organization,” said Ken Warner, VP of deals and advertising, Mickey Thompson. “We need to commend this accomplishment and remember this commemoration by respecting both our set of experiences and the fate of our organization.”

In 1963, the organization started with the advancement of another open-wheel hustling tire with a milder compound and a lower profile, giving racers a lower focus of gravity and more prominent soundness, and afterward offered a 12-inch wheel to supplement the tire. A 15-inch tire and wheel blend were added the next year, and Mickey Thompson turned into the main tire organization to offer 50-, 60-and 70-series “Indy Profile” tires.

During the ’70s, the ET Drag tires for the strip were presented, and the organization extended innovative work endeavours to incorporate tires for the Thompson-established SCORE rough terrain and Mickey Thompson arena short-course dashing series. Thompson utilized the uniquely planned truck tires in 1982 to win the Baja 1000 and set another record time for the occasion.

The organization presented the Sportsman tire in 1982, the most stretched out elite road legitimate tire at any point made, and in 1991, the Sportsman Pro tire was dispatched. With its uncommonly planned track, interesting “hot and tacky” drag tire compound and adaptable flaw divider development, the Sportsman Pro gave Pro Street racers a lawful road tire that could be utilized for racing. The tire was enlisted into the Hot Rod Magazine Speed Parts Hall of Fame in 2011.

Development in the 21st Century

In the early 2000s, item advancement presented an assorted gathering of the truck and off-road spiral tires, just as a full scope of wheels. In 2008, the organization presented the Pro-5 Drag wheel offering the lightest useful weight and the best strength accessible from any aluminum wheel today. In quite a long while alone, Mickey Thompson has presented various new tires and wheels for road, strip, truck, rough terrain and cruiser, including a few honour champs.

Status Today

Today, Mickey Thompson has item wholesalers in excess of 60 nations and a large number of seller areas worldwide. Likewise, the organization upholds many dashing endorsing bodies addressing racing, short-course rough terrain hustling, funny vehicles, and cruiser racing classifications.

THE MICKEY THOMPSON LEGEND

COMPOUND

The right compound has a significant effect, and one of the latest advances in tire innovation is a remarkable way Mickey Thompson Tires compound their elastic.

BRAND VALUES

Since 1963, Mickey Thompson Tires has consistently been an Enthusiast Brand. Mickey Thompson assembled his items to WIN—he constructed them from need. We hold quick to Mickey’s qualities, his persistent drive for quicker—better.

Guiding principle
The fundamental beliefs are the core values that direct conduct and activity at Mickey Thompson.

They were brought into the world on the track and have never left.
They view Mickey’s heritage in a serious way, and they keep on building record-breaking items.
They esteem the unwavering spirit of lovers who proceed to WIN and experience their items.
They are focused on building the BEST items for Street, Strip and Off-Road.
They never stop, they are rarely fulfilled, they generally Remain ON THE GAS.

ESSENCE

The focal trademark action at Mickey Thompson is planning and building imaginative execution items for car lovers.